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PERSONALITIES
 Charoen SirivadhanabhakdiCharoen Sirivadhanabhakdi (Thai: เจริญ สิริวัฒนภักดี; Charoen Siriwatthanaphakdi; born 2 May 1944) is Thailand's third richest entrepreneur, with a net worth of at least USD 11 billion. He is chairman of Fraser & Neave Ltd. He also owns famous tech-mall Pantip Plaza in Bangkok, Hotel Plaza Athenee in Manhattan, hotels in Asia, the United States and Australia, plus residential, commercial and retail buildings in Singapore and Thailand |  Charoen SirivadhanabhakdiCharoen started supplying to distilleries producing the local Thai whiskey, which were a state-run monopoly at the time. Through the contacts he made, he acquired a licence to produce his own alcoholic drinks. |  Charoen SirivadhanabhakdiAll liquor production was state-owned at the time, and Charoen was able to get rights to 15% of the market. In 1985, the remaining 85% of state licenses were opened to bids. Charoen was able to take out a USD 200 million loan using his large stocks of alcohol as collateral. Since the early 2000s, Charoen has successfully been able to branch out into property development through the creation of TCC Land Co Ltd. The company is now one of the largest property developers in Thailand. |
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 Charoen Sirivadhanabhakdin 1991 Charoen teamed up with the Danish brewer Carlsberg to tap into Thailand's growing beer market, at the time dominated by the 60-year-old Boon Rawd Brewery which made Singha beer. Three years later, based on what he had learned from Carlsberg, he began making his own beer, branded Chang (Thai for 'elephant'). Within five years, Chang had captured 60% of the local market share. Completely eclipsed, in 2003 Carlsberg pulled out of the joint venture. Charoen then successfully sued the Danish c |  Charoen SirivadhanabhakdiIn early 2013, Charoen won a bidding war for Singapore's Fraser & Neave Ltd. which has properties throughout Asia as well as soft-drinks operations, with debt accounting for most of the USD 11.2 billion price tag. The total number of F&N shares owned by Charoen's group - TCC Assets an He received financing to back the deal, the largest merger-and-acquisition transaction introduced in Asia in 2012, from a group of banks including United Overseas Bank Ltd. of Singapore and DBS Bank Ltd. |
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